Pilsen City Transport

branding / logo / visual identity / design guideline / print materials / motion design

Pilsen City Transport Company is the main operator of public transport in the city of Pilsen, the regional capital of the Pilsen Region, Czech Republic. Transport is operated by red buses, green trolleybuses and yellow trams – it is fast, ecological and accessible for a large number of passengers in a short time period.

Custom-made colour illustrations play a major role, referring to urban transport in a visually playful way. It is a variable principle of a stylized city, which is created by assembling simple building elements such as transport vehicles, iconic objects of the city of Pilsen, places of sports and entertainment and other objects.

Role in the project: co-author, creative director, design supervisor, graphic designer.
Created for Dynamo.