World Floorball Championships 2018

branding / logo / visual identity / design guideline / communication campaign / print materials / digital / motion design

The Czech Floorball Association hosted the 2018 World Floorball Championship which was organised by the International Floorball Federation (IFF). The championship was held in Prague and the most important matches were played in the O2 arena. The championship was the biggest sporting event in the Czech Republic in 2018.

The visual identity of the event refers to the great stories written by the floorball ball; the movement of the ball shows graphics of iconic goals scored from the history of the championship. The entire communication campaign included the logo and visual style, design guideline, print materials and motion design.

This project was nominated for the 2018 Czech Grand Design Awards in the category of Graphic Designer of the Year.

Role in the project: co-author, creative director, design supervisor, graphic designer.
Created for Dynamo.