Home Credit

branding / logo / visual identity / design guideline / annual report

Home Credit Group is one of the leading providers of consumer finance based on the latest financial technologies. It operates across three continents, mainly in markets with high growth potential. Home Credit offers its services to customers in Russia, Kazakhstan, China, India, Indonesia, the Philippines, Vietnam, the US, the Czech Republic, and Slovakia. Since it was established, Home Credit has served 116 million customers.

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The core of the new visual communication is the logo in which the letter O is represented by a smile / smiley symbol. Several international language versions of the brand have also been created. The logo and visual style reflect the new human approach of Home Credit, through a modern and understandable symbol.

Role in the project: co-author, creative director, design supervisor, graphic designer.
Created for Dynamo.

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